Social Media Marketing
Free Beginner course · 8 lessons · 2 weeks · Certificate on completion
Grow on Instagram, LinkedIn, X, and TikTok. The hooks, formats, and posting cadence that actually work. Across 8 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.
What you'll learn
- Choosing the right platforms
- Brand voice and positioning
- Hooks and storytelling
- Short-form video that performs
- LinkedIn for B2B
- Community and engagement
Skills you'll pick up
- Choosing the right platforms
- Brand voice and positioning
- Hooks and storytelling
- Short-form video that performs
- LinkedIn for B2B
- Community and engagement
Tools covered
- Social Media Marketing
- Real-world projects
- Quizzes
- Final exam
Course modules
Module 1: Choosing the right platforms
Module 1 of Social Media Marketing. 2 lessons · 2h
Module 2: Brand voice and positioning
Module 2 of Social Media Marketing. 2 lessons · 2h
Module 3: Hooks and storytelling
Module 3 of Social Media Marketing. 2 lessons · 2h
Module 4: Short-form video that performs
Module 4 of Social Media Marketing. 2 lessons · 2h
Lessons in this course
- Choosing the right platforms
- Brand voice and positioning
- Hooks and storytelling
- Short-form video that performs
- LinkedIn for B2B
- Community and engagement
- Analytics and iteration
- A 30-day content plan
Instructor
Zoe Williams — Social Strategist
Zoe Williams is a Social Strategist with years of hands-on experience teaching Social Media Marketing to thousands of learners worldwide.
Certificate
Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Social Media Marketing. It can be downloaded as a PDF and shared on LinkedIn.
Career outcomes
Median global salary $85,000 per year · median India salary ₹11,00,000 per year · 126,247 open roles worldwide
- Social Media Marketing Specialist
- Senior Social Media Marketing Lead
- Social Media Marketing Consultant
Frequently asked questions
Is the Social Media Marketing course free?
Yes. Every Learnera course, including Social Media Marketing, is completely free — lessons, quizzes, the final exam, and the certificate.
How long does Social Media Marketing take?
8 lessons, typically completed in 2 weeks at a comfortable pace.
Do I get a certificate?
Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.