Web Analytics with Google Analytics 4
Free Beginner course · 10 lessons · 2 weeks · Certificate on completion
Set up GA4 properly and answer real questions about traffic and conversions. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.
What you'll learn
- How GA4 thinks: events
- Setting up a property
- Tag Manager basics
- Recommended and custom events
- Conversions and key events
- Explorations
Skills you'll pick up
- How GA4 thinks: events
- Setting up a property
- Tag Manager basics
- Recommended and custom events
- Conversions and key events
- Explorations
Tools covered
- Google Analytics 4
- Real-world projects
- Quizzes
- Final exam
Course modules
Module 1: How GA4 thinks: events
Module 1 of Web Analytics with Google Analytics 4. 3 lessons · 3h
Module 2: Recommended and custom events
Module 2 of Web Analytics with Google Analytics 4. 3 lessons · 3h
Module 3: Attribution in GA4
Module 3 of Web Analytics with Google Analytics 4. 2 lessons · 2h
Module 4: BigQuery export
Module 4 of Web Analytics with Google Analytics 4. 2 lessons · 2h
Lessons in this course
- How GA4 thinks: events
- Setting up a property
- Tag Manager basics
- Recommended and custom events
- Conversions and key events
- Explorations
- Attribution in GA4
- Audiences
- BigQuery export
- Common setup mistakes
Instructor
James Okafor — Data Platform Architect
James Okafor is a Data Platform Architect with years of hands-on experience teaching Google Analytics 4 to thousands of learners worldwide.
Certificate
Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Web Analytics with Google Analytics 4. It can be downloaded as a PDF and shared on LinkedIn.
Career outcomes
Median global salary $95,000 per year · median India salary ₹13,30,000 per year · 81,139 open roles worldwide
- Google Analytics 4 Specialist
- Senior Google Analytics 4 Lead
- Google Analytics 4 Consultant
Frequently asked questions
Is the Web Analytics with Google Analytics 4 course free?
Yes. Every Learnera course, including Web Analytics with Google Analytics 4, is completely free — lessons, quizzes, the final exam, and the certificate.
How long does Web Analytics with Google Analytics 4 take?
10 lessons, typically completed in 2 weeks at a comfortable pace.
Do I get a certificate?
Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.