Marketing Mix Modelling

Free Advanced course · 10 lessons · 4 weeks · Certificate on completion

Measure what each marketing channel really drives, without relying on user tracking. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.

What you'll learn

• Why attribution is breaking
• MMM fundamentals
• Adstock and carryover
• Saturation curves
• Bayesian MMM
• Seasonality and base sales

Skills you'll pick up

• Why attribution is breaking
• MMM fundamentals
• Adstock and carryover
• Saturation curves
• Bayesian MMM
• Seasonality and base sales

Tools covered

• Marketing Mix Modelling
• Real-world projects
• Quizzes
• Final exam

Course modules

Module 1: Why attribution is breaking

Module 1 of Marketing Mix Modelling. 3 lessons · 3h

Module 2: Saturation curves

Module 2 of Marketing Mix Modelling. 3 lessons · 3h

Module 3: Calibrating with experiments

Module 3 of Marketing Mix Modelling. 2 lessons · 2h

Module 4: Robyn and Meridian

Module 4 of Marketing Mix Modelling. 2 lessons · 2h

Lessons in this course

• Why attribution is breaking
• MMM fundamentals
• Adstock and carryover
• Saturation curves
• Bayesian MMM
• Seasonality and base sales
• Calibrating with experiments
• Budget optimisation
• Robyn and Meridian
• Presenting MMM to finance

Instructor

Priya Nair — Data Science Lead

Priya Nair is a Data Science Lead with years of hands-on experience teaching Marketing Mix Modelling to thousands of learners worldwide.

Certificate

Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Marketing Mix Modelling. It can be downloaded as a PDF and shared on LinkedIn.

Career outcomes

Median global salary $140,000 per year · median India salary ₹19,60,000 per year · 41,729 open roles worldwide

• Marketing Mix Modelling Specialist
• Senior Marketing Mix Modelling Lead
• Marketing Mix Modelling Consultant

Frequently asked questions

Is the Marketing Mix Modelling course free?

Yes. Every Learnera course, including Marketing Mix Modelling, is completely free — lessons, quizzes, the final exam, and the certificate.

How long does Marketing Mix Modelling take?

10 lessons, typically completed in 4 weeks at a comfortable pace.

Do I get a certificate?

Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.

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