Google Ads & PPC Mastery
Free Beginner course · 10 lessons · 3 weeks · Certificate on completion
Run paid campaigns that make money — keywords, bidding, tracking, and profitable scaling. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.
What you'll learn
- How the ad auction works
- Campaign types explained
- Keyword research and match types
- Writing ads that get clicks
- Bidding and budgets
- Conversion tracking setup
Skills you'll pick up
- How the ad auction works
- Campaign types explained
- Keyword research and match typ
- Writing ads that get clicks
- Bidding and budgets
- Conversion tracking setup
Tools covered
- Google Ads
- Real-world projects
- Quizzes
- Final exam
Course modules
Module 1: How the ad auction works
Module 1 of Google Ads & PPC Mastery. 3 lessons · 3h
Module 2: Campaign types explained
Module 2 of Google Ads & PPC Mastery. 3 lessons · 3h
Module 3: Keyword research and match types
Module 3 of Google Ads & PPC Mastery. 3 lessons · 3h
Module 4: Writing ads that get clicks
Module 4 of Google Ads & PPC Mastery. 1 lessons · 1h
Lessons in this course
- How the ad auction works
- Campaign types explained
- Keyword research and match types
- Writing ads that get clicks
- Bidding and budgets
- Conversion tracking setup
- Reading performance reports
- Scaling profitably with ROAS
- Google Ads: Deep dive 9
- Google Ads: Deep dive 10
Instructor
Hannah Wright — Performance Marketing Manager
Hannah Wright is a Performance Marketing Manager with years of hands-on experience teaching Google Ads to thousands of learners worldwide.
Certificate
Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Google Ads & PPC Mastery. It can be downloaded as a PDF and shared on LinkedIn.
Career outcomes
Median global salary $95,000 per year · median India salary ₹12,00,000 per year · 218,334 open roles worldwide
- Google Ads Specialist
- Senior Google Ads Lead
- Google Ads Consultant
Frequently asked questions
Is the Google Ads & PPC Mastery course free?
Yes. Every Learnera course, including Google Ads & PPC Mastery, is completely free — lessons, quizzes, the final exam, and the certificate.
How long does Google Ads & PPC Mastery take?
10 lessons, typically completed in 3 weeks at a comfortable pace.
Do I get a certificate?
Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.