Customer Lifetime Value Modelling
Free Intermediate course · 10 lessons · 3 weeks · Certificate on completion
Predict how much each customer is worth and use it to steer acquisition and retention. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.
What you'll learn
- What CLV is used for
- Historical vs predictive CLV
- RFM analysis
- BG/NBD purchase models
- Gamma-Gamma spend models
- ML approaches to CLV
Skills you'll pick up
- What CLV is used for
- Historical vs predictive CLV
- RFM analysis
- BG/NBD purchase models
- Gamma-Gamma spend models
- ML approaches to CLV
Tools covered
- Customer Lifetime Value
- Real-world projects
- Quizzes
- Final exam
Course modules
Module 1: What CLV is used for
Module 1 of Customer Lifetime Value Modelling. 3 lessons · 3h
Module 2: BG/NBD purchase models
Module 2 of Customer Lifetime Value Modelling. 3 lessons · 3h
Module 3: Segmenting by value
Module 3 of Customer Lifetime Value Modelling. 2 lessons · 2h
Module 4: Validating CLV models
Module 4 of Customer Lifetime Value Modelling. 2 lessons · 2h
Lessons in this course
- What CLV is used for
- Historical vs predictive CLV
- RFM analysis
- BG/NBD purchase models
- Gamma-Gamma spend models
- ML approaches to CLV
- Segmenting by value
- CLV-based bidding
- Validating CLV models
- Reporting to leadership
Instructor
Marcus Reid — Machine Learning Engineer
Marcus Reid is a Machine Learning Engineer with years of hands-on experience teaching Customer Lifetime Value to thousands of learners worldwide.
Certificate
Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Customer Lifetime Value Modelling. It can be downloaded as a PDF and shared on LinkedIn.
Career outcomes
Median global salary $125,000 per year · median India salary ₹17,50,000 per year · 59,722 open roles worldwide
- Customer Lifetime Value Specialist
- Senior Customer Lifetime Value Lead
- Customer Lifetime Value Consultant
Frequently asked questions
Is the Customer Lifetime Value Modelling course free?
Yes. Every Learnera course, including Customer Lifetime Value Modelling, is completely free — lessons, quizzes, the final exam, and the certificate.
How long does Customer Lifetime Value Modelling take?
10 lessons, typically completed in 3 weeks at a comfortable pace.
Do I get a certificate?
Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.