Customer Data Platforms (CDPs)

Free Beginner course · 10 lessons · 2 weeks · Certificate on completion

Unify customer data across web, app and CRM for personalisation and analytics. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.

What you'll learn

• Why customer data is fragmented
• What a CDP does
• Event collection
• Identity graphs
• Profiles and traits
• Audiences and segments

Skills you'll pick up

• Why customer data is fragmente
• What a CDP does
• Event collection
• Identity graphs
• Profiles and traits
• Audiences and segments

Tools covered

• Customer Data Platforms
• Real-world projects
• Quizzes
• Final exam

Course modules

Module 1: Why customer data is fragmented

Module 1 of Customer Data Platforms (CDPs). 3 lessons · 3h

Module 2: Identity graphs

Module 2 of Customer Data Platforms (CDPs). 3 lessons · 3h

Module 3: Destinations

Module 3 of Customer Data Platforms (CDPs). 2 lessons · 2h

Module 4: Warehouse-native CDPs

Module 4 of Customer Data Platforms (CDPs). 2 lessons · 2h

Lessons in this course

• Why customer data is fragmented
• What a CDP does
• Event collection
• Identity graphs
• Profiles and traits
• Audiences and segments
• Destinations
• Consent management
• Warehouse-native CDPs
• Choosing a CDP

Instructor

Sofia Lindqvist — Analytics Engineering Lead

Sofia Lindqvist is a Analytics Engineering Lead with years of hands-on experience teaching Customer Data Platforms to thousands of learners worldwide.

Certificate

Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Customer Data Platforms (CDPs). It can be downloaded as a PDF and shared on LinkedIn.

Career outcomes

Median global salary $110,000 per year · median India salary ₹15,40,000 per year · 26,188 open roles worldwide

• Customer Data Platforms Specialist
• Senior Customer Data Platforms Lead
• Customer Data Platforms Consultant

Frequently asked questions

Is the Customer Data Platforms (CDPs) course free?

Yes. Every Learnera course, including Customer Data Platforms (CDPs), is completely free — lessons, quizzes, the final exam, and the certificate.

How long does Customer Data Platforms (CDPs) take?

10 lessons, typically completed in 2 weeks at a comfortable pace.

Do I get a certificate?

Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.

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