Copywriting That Converts
Free Beginner course · 10 lessons · 3 weeks · Certificate on completion
Write words that sell — offers, headlines, and pages tested against real buyer psychology. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.
What you'll learn
- What makes copy persuasive
- Research and voice of customer
- Crafting the offer
- Headlines and hooks
- Landing page structure
- Email and ad copy
Skills you'll pick up
- What makes copy persuasive
- Research and voice of customer
- Crafting the offer
- Headlines and hooks
- Landing page structure
- Email and ad copy
Tools covered
- Copywriting
- Real-world projects
- Quizzes
- Final exam
Course modules
Module 1: What makes copy persuasive
Module 1 of Copywriting That Converts. 3 lessons · 3h
Module 2: Research and voice of customer
Module 2 of Copywriting That Converts. 3 lessons · 3h
Module 3: Crafting the offer
Module 3 of Copywriting That Converts. 3 lessons · 3h
Module 4: Headlines and hooks
Module 4 of Copywriting That Converts. 1 lessons · 1h
Lessons in this course
- What makes copy persuasive
- Research and voice of customer
- Crafting the offer
- Headlines and hooks
- Landing page structure
- Email and ad copy
- Editing ruthlessly
- Testing and improving copy
- Copywriting: Deep dive 9
- Copywriting: Deep dive 10
Instructor
Ruth Nakamura — Conversion Copywriter
Ruth Nakamura is a Conversion Copywriter with years of hands-on experience teaching Copywriting to thousands of learners worldwide.
Certificate
Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for Copywriting That Converts. It can be downloaded as a PDF and shared on LinkedIn.
Career outcomes
Median global salary $95,000 per year · median India salary ₹12,00,000 per year · 184,472 open roles worldwide
- Copywriting Specialist
- Senior Copywriting Lead
- Copywriting Consultant
Frequently asked questions
Is the Copywriting That Converts course free?
Yes. Every Learnera course, including Copywriting That Converts, is completely free — lessons, quizzes, the final exam, and the certificate.
How long does Copywriting That Converts take?
10 lessons, typically completed in 3 weeks at a comfortable pace.
Do I get a certificate?
Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.