A/B Testing & Experimentation
Free Intermediate course · 10 lessons · 2 weeks · Certificate on completion
Run experiments that actually inform decisions — sizing, significance, and honest interpretation. Across 10 lessons you'll move from fundamentals to a portfolio-ready outcome — at your own pace, with quizzes after each lesson and a final exam to certify your mastery.
What you'll learn
- What a good hypothesis looks like
- Choosing the right metric
- Sample size and power
- Randomisation and bucketing
- Reading statistical significance
- Guardrail metrics
Skills you'll pick up
- What a good hypothesis looks l
- Choosing the right metric
- Sample size and power
- Randomisation and bucketing
- Reading statistical significan
- Guardrail metrics
Tools covered
- Experimentation
- Real-world projects
- Quizzes
- Final exam
Course modules
Module 1: What a good hypothesis looks like
Module 1 of A/B Testing & Experimentation. 3 lessons · 3h
Module 2: Choosing the right metric
Module 2 of A/B Testing & Experimentation. 3 lessons · 3h
Module 3: Sample size and power
Module 3 of A/B Testing & Experimentation. 3 lessons · 3h
Module 4: Randomisation and bucketing
Module 4 of A/B Testing & Experimentation. 1 lessons · 1h
Lessons in this course
- What a good hypothesis looks like
- Choosing the right metric
- Sample size and power
- Randomisation and bucketing
- Reading statistical significance
- Guardrail metrics
- Common experiment pitfalls
- From result to decision
- Experimentation: Deep dive 9
- Experimentation: Deep dive 10
Instructor
Priya Raghavan — Head of Experimentation
Priya Raghavan is a Head of Experimentation with years of hands-on experience teaching Experimentation to thousands of learners worldwide.
Certificate
Finish every lesson and pass the final exam to earn a free, verifiable Learnera certificate for A/B Testing & Experimentation. It can be downloaded as a PDF and shared on LinkedIn.
Career outcomes
Median global salary $120,000 per year · median India salary ₹17,00,000 per year · 185,026 open roles worldwide
- Experimentation Specialist
- Senior Experimentation Lead
- Experimentation Consultant
Frequently asked questions
Is the A/B Testing & Experimentation course free?
Yes. Every Learnera course, including A/B Testing & Experimentation, is completely free — lessons, quizzes, the final exam, and the certificate.
How long does A/B Testing & Experimentation take?
10 lessons, typically completed in 2 weeks at a comfortable pace.
Do I get a certificate?
Yes — pass the final exam and you receive a free, verifiable certificate you can share on LinkedIn.